Chances are you’re not reading this because you want to learn how to become a great marketer. You’re an author and you’re listening to this because you want what marketing can bring, which is money, recognition, and helping others.
Great marketing will help you sell more books. It will enable people to find and learn about you-which will sell more books. And it will provide a way for you to either entertain or share useful information-depending on how you want to help people-and this will also sell more books. You probably don’t have the ambition to become a marketer at all and you would probably skip marketing altogether-if you could still get everything you wanted.
But marketing is the best way to easily get those three things you want: money, recognition, and helping others. You don’t have to learn everything there is to know about marketing, but you do have to learn enough to give you what you want. What you need is a marketing system that has the following seven criteria that any great marketing system should have:
1. Easy to learn and maintain. You have limited time and you have plenty of other things you’d rather be doing.
2. Big results for little time. The Pareto Principle says that 80% of the results come from 20% of the work. Your marketing system should provide you with the greatest leverage for the least amount of work so you can spend more time doing what you’re passionate about.
3. Costs as little as possible. It’s easy to spend hundreds or even thousands of dollars on marketing campaigns that usually provide little more than fluff. How many television commercials have you watched that left you scratching your head and afterward you can’t even remember what the advertisement was for?
4. Attracts quality traffic that spends money. Your marketing system should be targeted. You don’t need to attract everyone, just those people that are interested in you and will buy your books.
5. Not dependent on the flavor of the week. Right now, everyone is telling you how awesome Facebook and Twitter are and how you have to use them if you want to attract customers. Your marketing system should be timeless. It can and certainly should take advantage of the latest technology, but it should not be dependent on them.
6. Does not require super sales or copywriting ability. You already know how to write and what you know should be good enough. Your marketing system should not require you to become a master copywriter or learn sales techniques. A great marketing system does the selling for you.
7. Not dependent on someone else’s platform. You want to have complete control over your marketing. If you rely on someone else’s platform (such as eBay, Google Adwords, Twitter, or Facebook), you could one day find the rug pulled out from under you and your business would be gone in an instant. It’s okay to make use of these platforms, just don’t build your business or marketing system on them.
The Ultimate Marketing System for Authors fulfills all seven of these criteria. The best thing about this system is that it generates sales and income by developing influence and trust through relationships built by engaging with people over time. You do not have to do any selling-the system does it for you.
Nonfiction books generally outsell fiction books and have the most opportunities for selling collateral products. Trying to make a living selling fiction is like trying to make a living selling art. It’s possible, but it’s significantly easier to make money by selling nonfiction. People are more willing to spend money on useful information than what they perceive as entertainment. Despite this disclaimer, even fiction authors can use this marketing system to gain more readers and can also create nonfiction collateral products and create multiple information products.
And please keep in mind; you don’t have to be an “expert” to be an expert. Most people are hesitant to write content and proclaim themselves experts. They think they don’t deserve the title and need advanced college degrees and years of experience with many awards before they can consider themselves experts. To be considered an expert, you simply have to know something that someone else doesn’t and then share your knowledge. Expertise is a relative term, not an absolute state of being. All of us have knowledge in some area that we can share with others. Don’t sell yourself short-you are already an expert in the eyes of many.
google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;
About the Author:
With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!