Social Media marketing is comparatively a new concept in the Indian scenario which is at a very nascent stage but has been successful so far. Web 2.0 platform is widely used wherein the content is made attractive, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Zapak.com which is India’s No.1 Gaming portal has over 120 million clicks per month with 33 million unique users who access these portals for online gaming apart from 7-8 million active users playing games like Farmville, Fishville, Mafia wars and Dragon wars on social networking websites like facebook and other gaming portals.The companies are now eyeing this new trend of users on web 2.0 platforms with the new medium of social media marketing mainly after the recent allocation of 3G and BWA licenses which is expected to convert more and more internet users to broadband facility which is now only available in few selected cities and towns, which in turn will give them access to high speed broadband and will attract new users as well as upgrade the dial up connection users to play games online.As per the recent data of IAMAI the number of active gamers in India has now reached 41.2 percent of the total internet users in the country.

Social Media Marketing has been found successful by India’s No.1 gaming portal Zapak.com wherein featured games are now being offered to its users by bigwigs like Hindustan Unilever, Mahindra & Mahindra, United Spirits, Hewlett Packard and Reebok who are part of its esteemed clienteles apart from movies like 3 idiots and Kites who have taken help from Zapak.com to promote their movies through this medium and have achieved significant brand awareness and large amount of clicks on featured games.

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Author is an M.B.A from Manipal University,India and currently working with The Manipal Group as Corporate Strategist.

Author can be contacted at akshaye.rao@gmail.com / www.AkshayRao.co.nr

Social networking is the newest and most popular trend on the internet today. Many individuals who join a social networking site are able to keep in touch with old friend and relatives, meet new people and make new friends. With just a few clicks of a button, you are able to access and share so much information, and many businesses have taken advantage of social media to market their products as well as to promote their websites.

Social media marketing is now one of the fastest growing trends among online entrepreneurs today and small business owners can benefit as well. What makes social media marketing via these social networks so attractive is the fact that anyone can join. Whether you are a college student, a housewife or an entrepreneur, anyone and everyone with internet access has the ability to join a social network. With millions of active users constantly on these social networking sites, a small business owner has surely a lot of potential customers to do business with. Most of the social networking sites are free, so you do not have to pay anything to sign up. By simply creating an account and updating social networking pages, businesses can advertise their wares.

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