Archive for August 11th, 2011

New Tools for Listening to Social Media Buzz About Your Business

The vast clutter of social media tools available is enough to make any business owner dizzy. That’s why we’ve narrowed down your options to a few free sites that really work. These are all centered on listening and monitoring your audiences via social media.

Howsociable.com
Howsociable lets you measure a brand’s visibility across multiple social channels so you can better determine which other sites to engage with them on. You receive a Visibility Score and then subscribe via email to track changes on a monthly basis. Visibility Scores are calculated by the last entry on their blog looking back to 2008, kind of silly, but it’s still a usable tool to locate the channels in which you or your competition has visibility.

SocialTALK.com
SocialTALK helps you to measure and manage your social media presence and impact by creating content, managing workflow and approvals, publishing to multiple channels and measuring results. If you are short on time or have little man power to handle your multiple social media tasks this will help you get more done.

Blogpulse.com
A major portion of any social media strategy today is content dispersion through blogs. Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Trend search can help your monitor the frequency of your business, product, service or competitor’s blog mentions over a selected time frame.

Folowen.com
Folowen is a social media search tool that sorts through multiple social profiles of people, groups or organizations into one search result. Basically cutting your research time in half. Just enter the name of a person or organization and you will find their social links across 27 different sites. It’s also great to find and monitor your competitors.

Sysomos Heartbeat
http://sysomos.com/products/overview/heartbeat
If you need real-time monitoring of multiple sites and measurement this is your tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. It features a customizable dashboard, automated sentiment and the ability to engage with key influencers.


Manish Patel -
About the Author:

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Manish Patel is CEO of Where 2 Get It, Inc. a 13 year old Internet marketing company that offers over 200 national and regional brands search and map based marketing solutions across various platforms including Web, GPS, mobile and social media. Where 2 Get It also creates local landing pages utilizing proprietary Search Locator technology and a customers’ location database to create a web page for each of their locations. Visit us online at Facebook or Twitter/where2getit or at our website www.where2getit.com

Mass communication Courses and Current Trends

The term mass communication is used in a variety of ways. Sometimes it is used as references for the various activities of the mass media and, b) sometimes it is used as criteria of a concept, “massiveness,” to differentiate among media and their activities.

The general use of this term Mass Communication is used to explain the academic study of a phenomenon wherein individuals relay information to a huge section of the population of the society. The various media include newspaper and magazine, radio, television, and films. People who can make career in in this field need to be creative, analytical, and excellent with words and expression, and spontaneous in their observation and delivery.

Mass communication offers various courses under it, where important ones include;
– Journalism
– Film-making
– Advertising
– Public Relations
– Radio-Jockeying
– Video-Jockeying
– Publishing and Printing

Eligibility for Journalism Programme:

For bachelors degree in journalism, the minimum eligibility required is 10+2 certificate and for Post graduate degree courses, a graduate degree in any discipline with 50% marks is required. Every institute has its own criteria for admission. Some accept admission based on merit, where others conduct entrance tests followed by personal interviews for admission. Candidates should be well aware of general knowledge and current affairs and good grasping power of language they want to pursue course in. Other qualities these students should possess include motivation towards work and fearlessness, which are of prime importance in this profession.

Some of the best colleges offering Mass Communication courses in Delhi are following;

– CRAFT (Center for research in art of film and television) in Rohini, New Delhi
– Broadcasting Academy of India
– Editworks school of mass communication
– India Institute of mass communication (IIMC)
– Pran’s Media Institute
– IAAN School of Mass Communication
– Bharatiya Vidya Bhawan
– Sri Aurobindo Institute of Mass Communication
– Apeejay Institute of Mass Communication
– NRAI School of Mass Communication
– Academy of Radio Management

The current trend media has today is that it offers attractive career prospect to the youth of today. The recent past has seen India awaken to the call of media and this fact has led to the major developments in the Mass Communication study-sectors across India, which in turn has led to the establishment of various media houses, newspaper agencies, news channels and advertising firms, etc., offering greater job opportunities to young professionals. Media has become an integral part in everyone’s life and plays important role in their societal development.


Sparsh Kumar -
About the Author:

Studyplanet.in is a leading B2B portal through which you can get updated information about studyplanet

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