The vast clutter of social media tools available is enough to make any business owner dizzy. That’s why we’ve narrowed down your options to a few free sites that really work. These are all centered on listening and monitoring your audiences via social media.
Howsociable lets you measure a brand’s visibility across multiple social channels so you can better determine which other sites to engage with them on. You receive a Visibility Score and then subscribe via email to track changes on a monthly basis. Visibility Scores are calculated by the last entry on their blog looking back to 2008, kind of silly, but it’s still a usable tool to locate the channels in which you or your competition has visibility.
SocialTALK helps you to measure and manage your social media presence and impact by creating content, managing workflow and approvals, publishing to multiple channels and measuring results. If you are short on time or have little man power to handle your multiple social media tasks this will help you get more done.
A major portion of any social media strategy today is content dispersion through blogs. Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Trend search can help your monitor the frequency of your business, product, service or competitor’s blog mentions over a selected time frame.
Folowen is a social media search tool that sorts through multiple social profiles of people, groups or organizations into one search result. Basically cutting your research time in half. Just enter the name of a person or organization and you will find their social links across 27 different sites. It’s also great to find and monitor your competitors.
If you need real-time monitoring of multiple sites and measurement this is your tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. It features a customizable dashboard, automated sentiment and the ability to engage with key influencers.
Manish Patel -
About the Author:
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Manish Patel is CEO of Where 2 Get It, Inc. a 13 year old Internet marketing company that offers over 200 national and regional brands search and map based marketing solutions across various platforms including Web, GPS, mobile and social media. Where 2 Get It also creates local landing pages utilizing proprietary Search Locator technology and a customers’ location database to create a web page for each of their locations. Visit us online at Facebook or Twitter/where2getit or at our website www.where2getit.com