Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Social media marketing is much more than a trend. If you are not utilizing social media platforms, and if your competition consistently and constantly creates valuable content on Facebook, Twitter and the new Google Buzz, they will out-rank you in the search engines.
To be successful online, it is critical to combine SEO practices with social media marketing. Not doing so would be like eating peanut butter without jam! To explain myself a little better, I would like to tell you the story of our ancestors, the hunters and the gatherers.
Thousands of years ago we were all hunters and gatherers. The hunters were sly and fearless. They divided and conquered. The gatherers’ stayed together as a close-knit group and, well, gathered. The hunters all lived together, and the gatherers all lived together. But the hunters did not live with the gatherers. Each thought the other was odd and inferior.
That is until, as many legends attest, a beautiful, young gatherer seduced a handsome, young hunter – enticing him back to her group. Soon he realized that the gatherer way of life wasn’t half bad and within a month had gained 30 pounds and couldn’t run from his T-P to the kitchen hall. Finally he got hungry for meat. He got back into shape and taught his brother-in-laws to hunt. They loved the adventure and celebrated their successful hunt with a feast of steak and potatoes.
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