Archive for June 22nd, 2011

How To Find A New Media Job In 2010

The current economy has many people looking for a job. There are more people vying for the position that you want. You will have to make sure that you do everything that is necessary to get a media job. You will have to be creative and think outside of the box. You need to make yourself stand out and appear head and shoulders above everyone else. If you can do this then your potential employer will clamor to hire you.

Make sure that you frequent any job boards and forums that are related to media jobs. People will generally discuss anything relevant and many also provide tips and pointers in this field. Any new trends that occur will usually happen where others talk about them.

Make sure that you watch the news for current events. Sometimes the news will be information in your job search. They may provide a new story about a company that just announced they are moving their headquarters to your area. They might be hiring. If so you should go to your local library and look up and find out where the exact location will be and who some the executive level contact names are. You should be able to connect with them to find out if they are hiring at their company. You can get a head start on any job openings that they will have.

Headhunters are always good sources of job leads. They will not charge you with any fees as employers will be the ones responsible for the payment if they hire you. Many headhunters might also critique your resume and you can even ask them what the current hiring trends are.

Career fairs are also good sources of media job leads. You might feel that it is a waste of your time, but even if you get one lead from it then it will be a plus. The person that has the most job leads wins in the job search game.

Social media sites can no longer be ignored. Many times companies are now listing job positions on facebook. They might also want to see if you have a presence on the site as well. You want to make sure that you have anything relevant here that will get you hired and remove anything that will make them immediately toss out your resume’. Remove any embarrassing pictures, music, or other irrelevant information.

Your new media job can be found in 2010. You simply have to make sure that your resume’ is current, your interviewing skills are decent and that you have an ample number of job leads. Though it may be daunting and you might even get frustrated you need to be vigilant. Your job is out there. You simply need to find it. If you stay tuned to the news, sign up at any job boards and forums, sign up with a headhunter specializing in media jobs, attend career fairs, and make sure you have accounts at all the social media sites you should find a new media job in 2010.


Gen Wright -
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Check out the latest Media Sales Jobs London.

Virtual currency has emerged as the lifeblood of online games, social networks, and virtual communities. In order to subsidize development and recurring operating costs, currency demand needed to be created to ensure the financial stability and longevity of the projects. Web properties needed a value system that was both stable and flexible. It needed to cater to people of all income levels. Selling “credits” in a marketplace for limited virtual goods emerged as the most viable solution to this necessity. By providing numerous methods of attainment, players could choose how they spent their personal resources (time and money) in their pursuit of the accumulation of credits.

This emerging advertising model shifted the cost of credits from players to advertisers without compromising the virtual economy. The money flowed from the advertiser through to the site owner, while the virtual credits flowed from the site owner to the player. This complex transaction needed additional technological components in order to automate the transactions, create a critical mass, and increase the likelihood of return player participation. The transaction also needed multiple layers of security and fraud prevention in order to protect the integrity of the information and credit exchange.

The demand for a transaction clearing house created an opportunity in the marketplace for technologically advanced advertising networks that could innovate around the needs of the site owners, advertisers, and users. While having one player, in one country, participating in one advertiser offer, and being rewarded one credit, is the simplest form of the transaction, complexity emerges when thousands of players from every country are interacting with hundreds of offers at the same time. This complexity grows further when the player demand for daily new offers is high. The technological intricacy to not only facilitate multiple simultaneous transactions, but also add additional components such as complex security layers, geographical user targeting, advanced reporting features, interface customization, and real-time monitoring created a new industry dedicated to ensuring the long-term success of this emerging monetization methodology.

Martin King, CIO and Chief Scientist of Blvd Media Group (www.blvd-media.com) was the architect of the next generation, virtual currency monetization system called the rewardTool. He recognized that the user experience was as important as the transactional operations and the security. His vision was to create an interface that satisfied the extensive needs of advertisers and site owners, but more importantly, provided a game-like feel for users. The importance of providing a visually appealing connection point for users to interact with advertiser offers was seen as a key differentiator and a way to dramatically increase user participation and the quality of information provided to advertisers.

“It is paramount that companies like ours remain focused on the user experience, particularly as it pertains to online virtual worlds. Massively Multiplayer Online Role Playing Games are immersive and to that end, Blvd Media intends to complement, not confuse, the virtual landscape.” says King, whose company has seen double-digit growth every month since the launch of the rewardTool in May, 2009. “I believe that we will see free-to-play marketplaces grow exponentially — especially in today’s economic climate. Inasmuch as the Internet strives to shrink the world, the reality is that a global marketplace has to prepare for, and ultimately behave as though, the Internet is a very big place. Regrettably, there are nuances to being a global technology company, and sometimes those nuances get lost. This is where Blvd Media lives; it is our belief that there is no “owning” the space, but rather we must develop the space… relentlessly.”

Virtual currency has proven to be a universal incentive to consumers in all countries. Advertisers have embraced this model by spending over six billion dollars a year on the acquisition of user data. As new and more advanced games, social networks, and virtual worlds are developed, this spending trend is expected to remain steady. Users continue to earn credits and enjoy the premium site experience at the expense of advertisers. This model subsidizes user spending and justifies the development of more advanced web properties.

Ironically, the companies that will ultimately endure will develop relationships with advertisers, aggregators, and networks around the globe looking for the particular information each locality has to offer. In a way, this will end up being a viral movement, not sparked by the advertiser – but rather by the player, or digital persona, or perhaps even the trends, in an entirely alternate, digital universe. After all, where there is a demand, supply will be identified and commerce will be created.


Kevin Golob -
About the Author:

Kevin Golob worked on the project that first launched advertiser supported virtual currency monetization systems into multi-player online games and virtual worlds. He then worked on the bringing a new method of monetization to premium content websites throughout the world. His background in business development combined with his passion for writing, entrepreneurship and assisting others to succeed has driven him to become advocate for all businesses trying to innovate in this space.