Mass media influences all our systems that we tend to imitate whatever it suggest. This is now the cliché that circulates over the web and on gossip boxes around the globe. The world today is on the information age. The golden age and the industrial era that both brought many developments to our society in terms of technology, ethics, discoveries, and many other awesome improvements are through. It was in those eras that this information age has paved its way to the present. At that onset, development has even furthered that today almost everything has been made possible through the progression in technology.
Part of the information age that serves as the primary carrier of information to millions across the globe is the mass media. Mass media, though only started in publications and radio transmission, has also advanced that today television and the internet is no longer a costly form of information banks. Aside from the ethical and moral influences of the mass media that are frequently debated today in many arenas, people are also affected economically by the same information carrier. The effects are however tending to the negative instead of the positive. And now as media constantly shows celebrities direct from Hollywood the influence it brought forth to the audience is shocking.
One proof of the economic influence of the Hollywood thru mass media is the present study that was presented by Debenhams – a British clothing retailer in UK, Republic of Ireland, Denmark and numerous franchises around the world. Their study was focused on parents’ inclination towards their children’s clothes and their preference of buying children apparels. The result was shocking with 1,500 online voting participants confessed they bought 7 new dresses and 5 new shoes for girls for every season while 10 new workwear and uniforms, and other accessories as part of their budget, they also put affront their children’s clothes to be an important consideration. Though, the reason to keep up with those latest trends is at some point off track.
Penelope Rock -
About the Author:
Penelope Rock is a product consultant for online uniforms like corporate uniforms, and other branded uniforms.